Good Business

Nintendo x Run Athlectic | Lagacy Shoe Collaboration

With the Wii topping sales charts weekly and having just pushed out its 50 millionth DS, the time was rigth for Nintendo to release their collaboration with Run Athletics. The company, whose style has been described as urban sport casual, chose their flagship Legacy shoe to display iconic images of Mario, Luigi, Yoshi and others that will be familiar to anyone growing up in the 80’s.

Engagement

Go Figure Agency plays a key role in the strategy, development, and execution of these promotional collateral. Having direct connection with the bloggers, and social networt swamies we were in the right to position to engage an army style of social net-workers and blogger to start the conversation while we collected useful data through dynamic analytics and observation tools./p>

 

Demand

We know people around the world will be interested in the limited edition sneaker. Our challenges were: How interested will the be? And how to create enough urgency to our message to harness their interest. Go Figure Agency along Nintendo and Run Athletics did not take the buzz for granted, we utilized and control every aspect of the situation to make sure the authenticity of the product limitation stay in tact while pushing robust media alert to boost demand.

Go Figure Agency along Nintendo and Run Athletics did not take the buzz for granted, we utilise and control every aspect of the situation to make sure the authenticity of the product limitation stay in tact while pushing robust media alert to boost demand.

Awareness

Our role in creating the buzz was pivotal in a sense of molding the nature of the conservation as well as the direction of the conversation, at the end added a positive yet interesting attribute to the event and the participating brands.

Traffic

Our promotion drove over 30,000 (thirty thousand) visitors to the e-commerce website denimandsole.com which was one of the participating online store selling the product. We also drove 10,000 (ten thousand) visitors daily to the Runathletics.com e-commerce website as the main online vendor of the limited edition sneaker. the overhaul dollar amount collected from product sales was over $1.5 million.