Nike and Adidas approach football communication in a very different way so I'm not going into strategic nor brand discussion. I'm posting about Adidas Football Teamgeist project simply because I was impressed by the quality of the project. It's an impressive digital production to tell the story of the German National team shirt and of course, drive replicas' sales on the way to WC10.
Converse has recently launched a new brand website with ecommerce fully "embedded" in the experience. Navigation it's pretty straightforward: buy, make or play. The first option is to buy in-line product, the second is to customise your shoes and the third is to be (slightly) entertained by the brand.
Virgin Atlantic has just released an iPhone application to help flyers who don't like flying. The application presents the pretty well known "Flying without fear course" aimed at anxious flyers. It features a video explanation of the flight process, frequently asked questions, relaxation exercises and a fear attack button for emergencies with breathing exercises.